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According to the research firm HitWise, Google had almost 72% market share for search in October 2008. With that kind of market share, it's understandable that everybody is focused on ranking in Google more than any other search engine. I certainly have been for the last couple of years.
Yahoo, on the other hand, held less than 18% of market share in that same time period. If that doesn't sound like enough of a percentage to bother putting a lot of time into, don't fret. As it turns out, the single most effective method you can use to improve your position in Yahoo will also help your rankings in Google.