As a customer shopping for clothes the worst thing you can hear a sales assistant say is, “wow, you look great, that really suits you!” when you know the outfit you’ve just tried on doesn’t look good on you and you don’t feel right in it. Nor do you want them to say to you that, “that’s how they’re wearing them these days,” when you know perfectly well that the sleeves are too long. What you really want from sales assistants is some honest, helpful and well informed advice.

With programmes such as Ten Years Younger, customers now know that the one-size-fits-all approach no longer works. Women have different body shapes, proportions and colourings and they don’t want a single dress length or style for the season but clothes that really suit them. However, they often have no idea which styles do flatter their body best and which colours bring out the best in them. They want fashion and styling advice and as a boutique owner if you can offer it to them and show your staff how to do the same they will be extremely grateful and become loyal customers. They will know that they will get honest advice from you and will look great in the clothes they buy from you.

So what will a personal shopper training course teach you? Firstly, you will learn how to understand your own personal image and how to dress yourself for the most impact as a personal shopper. If your clients see you looking confident and inspirational in your own clothes they will trust your opinion.

You will be taught about the six dominant colour types that people have and how to utilise the three elements of colour to balance their colouring, thereby making them look young, fit and healthy and ensuring they get compliments in your clothes.

You will be taught how to quickly recognise different body shapes and understand how to dress them. You will also be taught to understand the importance of scale, height and proportions and to be able to ensure a good fit for every customer.

Style personality is an important element for personal shoppers to understand. This is also taught on the best training courses as it enables you to understand your customers’ preferences and guide them to clothes they’ll be comfortable and confident in and will enjoy wearing.

The skills of a trained personal shopper are invaluable to a boutique owner who wants her customers to trust her advice and keep coming back for more. So if you are a boutique owner, why not find out more about training courses to become a personal shopper.

Beth Price is a senior image consultant and personal shopper with ColourMeBeautiful. Based in Herefordshire she offers advice on all aspects of personal image, including colour analysis, style consultations, make-up lessons and personal shopping.
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