by Matthew Best
You’ve heard the question before – Are you working in or on your business? The
idea being that we do a lot of the technical parts of our business and we don’t
invest enough time working on the business strategy and focus.
This past week, I took time away from the technical activities of my business and
I worked on my business. What an experience. Taking time away from the daily habits of your business can yield big results. First off, there is clarity. Several things became very clear to me by taking time away like this. I realized how much of a technician I am with my business – something I didn’t like learning, but something that will cause me to make some serious changes with how I run my business.
When we are in the thick of doing your business it’s almost like running your business
with blinders on your eyes. You lose sight of what’s going on around you. Here’s the biggest challenge that any entrepreneur and small business owner has with taking time away to work on their business – time. When do you have time to do this? You don’t. There is always something else to do. So what’s the answer – you make time. It doesn’t have to be tomorrow. Look at your calendar – schedule some time – a day, a half day, even one hour if that’s all you can give.
Schedule time sometime within the next month to work on your business – the strategy, your goals, your message, your marketing plan. Look, I understand that time and money are tight. It wasn’t easy to put everything else on hold to work on the business – but it was vitally important. Does your business exist to serve you, or are you a slave to your business? If you are a slave to your business, it’s time to take a serious look at what’s going on and make some changes. You’ll be glad you did.
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Matthew Best is the president of Best Solutions. He is an entrepreneurial coach who works specifically with clients who have EADD – Entrepreneurial Attention Deficit Disorder. Sign up for his free weekly newsletter for entrepreneurs and decision makers by visiting Passportforsuccess.org